Research

African Consulting undertakes various research and thought leadership publications aimed at predicting challenges for both the public and private sectors in Africa, in order to infer insights for constructive improvements and policy advocacy. African Consulting Research also facilitates creation of research departments and related knowledge management methodologies, databases, etc.  

Customer Satisfaction Studies: Customer satisfaction, trust and loyalty measurements; Product value, performance and consumption studies; Buyer behaviour and decision process studies; and Auditing of organisation’s customer care programmes.

Product Development: Product Innovation/Improvement studies; and New product development and concept testing.

Economic Studies & Business Intelligence: Sectoral Assessment and Analyses; Macro-economic studies; Business territories surveys; Industrial sectors studies; and Competitive intelligence and industrial benchmarking.

Market Research: Market sizing, evaluation and forecasting; Segmentation; Pricing and Positioning; Channel Strategy; Market Surveys; and Feasibility Studies and Business Plans.

Strategic Planning Support Services: Environmental Scanning; Impact Reviews; Strategic Summit Co-ordination and Rapporteuring; Strategic Plan Packaging; and Marketing Plans Development.

Historical Trend Research: Organization growth trends profiling; and Bibliographic compilation and publishing.

Others: Carrying out image and opinion surveys; Assisting organizations in setting up or re-engineering their corporate planning or research departments; Assisting institutions in establishing and managing specialized libraries; Publishing of manuscripts, journals, books and research reports; Collaborating with reputable organizations to carry out research studies; and Provision of a first class library, with e-library facility.

We welcome your offer to help you take advantage of new market opportunities, generate new sales and stay on top in your industry.